Essays about: "multicultural environment"
Showing result 1 - 5 of 45 essays containing the words multicultural environment.
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1. THRIVE - with heritage to sustainability
University essay from Lunds universitet/Institutionen för arkitektur och byggd miljöAbstract : The historic urban area of Lisbon emerged during the Middle Ages and was the origin of the development of a rather small neighbourhood, Mouraria. Not only did it count as the centre of the capital, but because of Lisbon being the metropolis of the Portuguese empire, Mouraria is now home to a diverse group of people, whose culture influences its special characteristics to this day. READ MORE
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2. UNIVERSITY TEACHERS’ AND STUDENTS’ PERCEPTIONS OF ONLINE EDUCATION IN CROATIA AND SWEDEN
University essay from Institutionen för tillämpad informationsteknologiAbstract : With the onset of the COVID-19 pandemic and the lockdown measures that followed, the education system worldwide has been affected. Consequently, the imposed online education environment has been a new and challenging experience for students and teachers. READ MORE
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3. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE
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4. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE
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5. Do Differences Make a Difference? : A Single Case Study on How Cultural Diversity Affects the Innovation Process
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The increment of global population flows has challenged businesses to harness the potential of a culturally diverse environment. Nonetheless, previous studies on the effect of cultural diversity on teams has been equivocal, specifically when it is related to a firm’s innovation process. READ MORE