Essays about: "multimodal critical discourse studies"

Showing result 1 - 5 of 13 essays containing the words multimodal critical discourse studies.

1. 1. ”Which way, western woman?” : An Intersectional Multimodal Critical Discourse Analysis on the portrayals of women on YouTube web-TV channel ’Riks’

   University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

   Author : Maria Kjellgren; [2023]
   Keywords : Digital Nationalism; Intersectionality; Feminism; Critical Multimodal Discourse Analysis; Sweden Democrats; Social Media Studies; YouTube; Human Rights;

   Abstract : In Sweden, the web-TV channel Riks which is a media initiative on YouTube by nationalist political party Sweden Democrats, has gained popularity contributing to the normalization of nationalist discourses. The aim of this study is to analyze how the discursive and visual construction and representation of women on Riks are created in nationalist discourse. READ MORE

3. 2. Fitness ideal, how does it work? : A multimodal critical discourse analysis of how male fitness body ideal is communicated on Instagram.

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/HLK, Sustainable Societies (SUS)

   Author : Hasib Zolic; [2022]
   Keywords : masculine; social media; body ideal; ideal; norms; discourse; cda; mcda; cds; semiotic; fitness;

   Abstract : Fitness is considered as a diverse spectrum and the society surrounding it is considered to be in constant flux. There are few male fitness influencers on Instagram acting as mass mediums communicating their daily lives in front of a mass of followers. READ MORE

4. 3. The Portrayal of the Other : A Postcolonial Perspective on ThreeESL Textbooks in Swedish Upper Secondary School

   University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

   Author : Lovisa Sädbom; [2022]
   Keywords : Textbook analysis; Postcolonial studies; Cultural studies; ELT materials; Representation;

   Abstract : The aim of this study is to investigate three English as a second language (ESL) textbooks used for English 6 in Swedish upper secondary school from a postcolonial perspective, answering the following research question: Who is the implied reader, based on assumptions of the expected experiences and culture, and what and who is constructed as deviant or Other? To examine these questions, the study employs critical discourse analysis and implements strategies from multimodal analysis. The analysis is concerned with matters such as what is constructed as familiar or unfamiliar to the student, what images are chosen, and what those images convey. READ MORE

5. 4. Effectively Communicating Biodiversity Loss Through Audiovisual Stories

   University essay from Jönköping University/Högskolan för lärande och kommunikation

   Author : Susan Rozema; Jannika Katharina Nowak; [2021]
   Keywords : communication; biodiversity loss; conservation; audiovisual stories; short-format videos;

   Abstract : Communication about biodiversity loss is insufficient and audiovisual stories can help to effectively communicate the problem. This research developed the optimum communication criteria for communicating effectively about biodiversity loss through audiovisual stories. READ MORE

6. 5. VIDEOS OF WORSHIP. A multimodal critical discourse analysis of Xi Jinping’s ideology and its recontextualisation in propagandistic music videos

   University essay from Göteborgs universitet/Institutionen för språk och litteraturer

   Author : Karl Stäringe; [2020-04-03]
   Keywords : SIK; kinesiska; cult of personality; Xi Jinping; visual grammar; recontextualisation; multimodal critical discourse studies;

   Abstract : År 2012 och 2013 tog Xi Jinping över ledarrollerna för Kinas Kommunistparti, den Centrala Militärkommissionen och Folkrepubliken Kina. Detta maktskifte påbörjade en centralisering av den makt som sedan Deng Xiaopings tid hade delats av det översta ledarskiktet. READ MORE