Essays about: "multimodal social semiotics"
Showing result 1 - 5 of 13 essays containing the words multimodal social semiotics.
-
1. Unpacking Representations of Masculinity in the Digital Age: A Case Study of Andrew Tate’s TikTok Presence. : Investigating Content of Andrew Tate as a Catalyst for Shifting Gender Norms and Identity Expression: A Qualitative, Multimodal Critical Discourse Analysis of Andrew Tate’s TikTok Influence and Gender Representations.
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : This thesis deals with topics such as masculinity, stereotypes, social media and influencers. The area of interest for the authors is how masculinity and stereotypes can be represented within social media. To investigate this, six TikTok videos of Andrew Tate have been selected. READ MORE
-
2. Who is this about? : A multimodal critical discourse analysis of the communication from volunteer organizations
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The purpose of this study is to examine how three volunteer organizations present volunteer projects on their websites to identify who is constructed as central in the description of the project and which role is created for the reader. This study uses Multimodal Critical Discourse Analysis (MCDA), Systemic Functional Grammar (SFG) and Post-colonial theory as a theoretical framework to analyze visual and textual elements from three project descriptions. READ MORE
-
3. A multimodal critical discourse analysis of Swedish teaching materials for English
University essay from Malmö universitet/Institutionen för kultur, språk och medier (KSM)Abstract : Education in the Swedish school system should aim to assist pupils in the development of fundamental values. This study investigates to what extent different groups of people are represented within two textbooks for English language teaching (ELT), produced in Sweden and commonly used in Swedish schools and how these representations correlate with the values indicated in the curriculum. READ MORE
-
4. Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. READ MORE
-
5. Weight bias amongst health professionals on Instagram : A critical multimodal discourse analysis
University essay from Högskolan i Halmstad/Akademin för hälsa och välfärdAbstract : Weight bias and weight stigmatization are independent risk factors for poor health, and are brought up within health promotion, as focus areas when it comes to interventions targeting body weight (WHO, 2017; Pearl, 2018). Discourses within the society, can either reinforce weight bias and weight stigmatization towards people in larger bodies, or disrupt them. READ MORE
