Essays about: "multiscreening"

Found 1 essay containing the word multiscreening.

  1. 1. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Piotr Tamborowski; Joanna Stawicka; [2016]
    Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

    Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE