Essays about: "multiscreening"
Found 1 essay containing the word multiscreening.
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1. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE
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