Essays about: "music festival Marknadsföring"

Found 2 essays containing the words music festival Marknadsföring.

1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Elin Fredlund; Savannah Gillblad; [2023]
   Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

   Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

3. 2. Digital Business Transformation In The Live Music Industry - A Case Study on Co-Created Business Models for Digital Solutions at Music Festivals

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marc Schmid; Steven Eigner; [2015]
   Keywords : value co-creation; business model; digital business transformation; stakeholder network; music festival live streaming;

   Abstract : New technological possibilities and a changed consumer media behavior have disrupted the media industry's value chain, allowing new players to enter the market as well as shifting the power distribution among existing actors. Given the tremendous speed of this shift, the industry actors constantly face challenges in how to frame these new possibilities regarding joint value creation, as well as how to align their business models to a changed industry logic that doesn't have a linear value chain but demands collaboration and interaction among the involved actors. READ MORE