Essays about: "music-streaming services"
Showing result 1 - 5 of 26 essays containing the words music-streaming services.
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1. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE
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2. Comparison of Machine learningalgorithms on Predicting Churn withinMusic streaming service
University essay from Blekinge Tekniska HögskolaAbstract : Background: Customer churn prediction is one of the most popular part of bigbusinesses and often help the companies in customer retention and revenue generation.Customer churn may lead to huge loss of revenue and is important to analyzeand determine the cause for churn. READ MORE
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3. Play it cool - Understanding Consumer Identity Performances through Musical Taste
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Sharing music and displaying one’s musical preferences have become an inseparable part of the content circulating on social media, dating apps, and the online world as a whole. Accordingly, music-streaming services are providing users with more and more functions to share musical content on other platforms and even introduced summaries of their annual music consumption. READ MORE
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4. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE
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5. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE