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Found 4 essays matching the above criteria.
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1. The Glocalization of Brand Myths: An Examination of Volvo Discourses from a Swedish and an American Consumer Perspective
University essay from Göteborgs universitet/Graduate SchoolAbstract : This article examines how global brand myths take on localized meanings in different localities. The global car brand Volvo is used as context to identify global brand myths and study the local variations in how Swedish and American consumers interpret these myths. READ MORE
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2. Dream Factory : Magic and myth-making in football
University essay from Lunds universitet/Avdelningen för etnologiAbstract : This thesis analyzes a local football club Malmö FF in its social context. In the previous research a lot of emphasis has been put into various aspects of football like hooliganism, globalization, financial issues, or tactics and physicality of the players. However, the intriguing question is what a football club actually is. READ MORE
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3. The Absence of Culture?
University essay from Företagsekonomiska institutionenAbstract : This thesis attempts to investigate if national culture still is a factor to consider for large multinational organizations when choosing a supplier, or if the global business environment due to globalization has become so standardized and homogenous that the influence of national culture differences has diminished. Existing academic literature is divided regarding this matter; some studies indicate that the influence of national culture on business relations is subtle while other argues that national culture differences may be a source for potential barriers and problems and therefore still an important factor to consider. READ MORE
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4. The TRIPS Agreement as a Standard of Civilization?
University essay from Lunds universitet/Statsvetenskapliga institutionenAbstract : The concept of a standard of civilization evolved in wake of the European colonial expansion, dividing societies by various shades of ?civilization?, which essentially referred to the level of European resemblance. Whereas that classical standard of civilization is obsolete, the phenomenon might still be occurring under different labels but with similar traits. READ MORE
