Essays about: "nation branding"

Showing result 16 - 20 of 71 essays containing the words nation branding.

1. 16. Political images taking stage. A narrative analysis of Russia in the Eurovision Song Contest

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Maria Post; [2021]
   Keywords : Eurovision Song Contest; cultural diplomacy; fantasmatic logic; Russia; Law and Political Science;

   Abstract : Ever since it was created, the Eurovision Song Contest has functioned as an arena for nation branding and nation building. The aim of this thesis is to contribute to the field of cultural diplomacy and political storytelling through studying how participation in the Eurovision Song Contest can contribute to a country’s international image. READ MORE

3. 17. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

4. 18. The use of branding Strategies within Swedish Craft Brewing

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Charlie Magnusson; Emelie Carlsson Apelqvist; Theodor Göthberg; [2020]
   Keywords : Brand Strategy; Craft Breweries; Brand Identity Prism; Keller’s Brand Equity Model; Sweden.;

   Abstract : Branding strategies is an important theme in business research. The purpose of the study was to explore how the growing industry of craft brewing are using branding strategies in order to strengthen their brand. The study was based on the theory of Kapferer’s brand identity prism and Keller’s Brand Equity model. READ MORE

5. 19. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

   University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

   Author : Lovisa Ingels; [2020]
   Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

   Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE

6. 20. Antagonistic Nation Branding Strategies: The Case of North Korea

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Stefan Pelev; Neïla Imène Zaraa; Christina Julia Pretz; [2020]
   Keywords : Nation Branding; Brand Identity; Propaganda; Symbols; North Korea; Business and Economics;

   Abstract : Purpose: This paper aims to uncover the complexity of nation branding strategies, specifically in relation to antagonistic nations using a case study of North Korea. Design/methodology/approach: To provide background context and discuss all relevant theories to this analysis, an extensive literature review has been conducted. READ MORE