Essays about: "nation branding"

Showing result 6 - 10 of 71 essays containing the words nation branding.

1. 6. The renegotiation of Swedengate : A temporal and discursive examination of a viral phenomenon

   University essay from Umeå universitet/Sociologiska institutionen

   Author : Felicia Lundstedt; [2023]
   Keywords : viral phenomenon; social media; discourse; articulation; floating signifier; antagonism; hashtag publics; nation branding;

   Abstract : This study examines the discursive development of the viral online phenomenon known by the hashtag #swedengate. Having originally revolved around Swedish dinner customs, the discussion and the meaning of ‘Swedengate’ soon came to encompass more serious themes, including various forms of criticism directed at Sweden. READ MORE

3. 7. Show and Tell: A Critical Discourse Analysis of the representation of Swedish Colonial History in the Historiska Museet, through the lenses of Swedish Exceptionalism and Nation Branding

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Giulia Manfieri; [2023]
   Keywords : National museums; Swedish exceptionalism; Swedish colonialism; nation branding; uses of history; Critical Discourse Analysis; Human Rights; colonial history; Social Sciences; Cultural Sciences;

   Abstract : When looking from the outside, Sweden is an exceptional country, with a tradition of neutrality and no notable colonial past; but history paints a different picture. This thesis investigates the portrayal of Sweden and the impact of narratives of Swedish exceptionalism in the Historiska Museet in Stockholm, through the analysis of the depiction of Swedish colonial history and Human Rights discourses. READ MORE

4. 8. Feminist Approaches to Self-Representation & Political Storytelling: A Modern Strategy of Nation Branding in the West

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Nicodemus Adsersen; [2023]
   Keywords : Feminist leadership; Nation branding; Constructed self-representation; Political storytelling; Western identity.; Law and Political Science;

   Abstract : This essay sought to investigate the extent to which two Nordic Prime Ministers performed their leadership on Instagram in accordance with a feminist leadership theory during the Covid-19 crisis. It then inquired into those performances’ potential consequences. READ MORE

5. 9. Beyond the music : Exploring the Dynamics of National and European Identity in the Eurovision Song Contest

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Maja Ahlberg; [2023]
   Keywords : Eurovision Song Contest ESC ; European identity; national identity; popular culture; nation-building; Imagineering; constructivism; imagined communities; soft power;

   Abstract : This thesis examines how member nations manage their national identities within the supranational context of the Eurovision Song Contest (ESC) and the significance of the ESC in creating a shared European identity. Patterns of identification and attitudes relating to culture, ethnicity/nationality, religion/faith, and gender/sex are discovered by studying the winning submissions from 1998 to 2022 through content analysis and discourse analysis. READ MORE

6. 10. Nomen est Omen: Nation Branding in the Republic of Moldova through the lens of discourse

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Gianina Vulpe; [2022]
   Keywords : Nation branding; national identity; critical discourse analysis; discursive practice; social practice; Moldova;

   Abstract : The Republic of Moldova is a relatively new state in Eastern Europe, formed as an independent country in 1991, after the fall of the Soviet Union. While nation branding efforts in Moldova are still in their infancy, the country’s tensioned historical legacy, divided identity and current discursive struggles make it a valuable, albeit highly unexplored subject for nation branding research. READ MORE