Essays about: "nation brands index"
Found 2 essays containing the words nation brands index.
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1. Branding Spain : analyzing the organizations behind the image of Spain in Sweden
University essay from Institutionen för humaniora och samhällsvetenskapAbstract : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. READ MORE
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2. Home Sweet Home
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Research Question: What is it that determines if large companies in the same country and industry use their Country of Origin or not when they want to attract new customers abroad? Purpose: Our purpose with this Minor Field Study is to find out if companies within the Brazilian textile industry are using their COO and identify which factors that determine why they use it or not. By analyzing these factors, if and why they are important or not, we can develop a model with the purpose to give companies an idea of how close they are from to being able to use their COO. READ MORE