Essays about: "nature of international marketing"
Showing result 1 - 5 of 26 essays containing the words nature of international marketing.
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1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE
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2. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. READ MORE
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3. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE
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4. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE
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5. Cross-border Online Purchase Intent : An Investigation of CSR-conscious Young Adults
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 04 June 2018 Level: Master Thesis in International Marketing, 15 ECTS Institution: School of Business, Society and Engineering, Mälardalen University Authors: Anastasiadou, Elena Meier, Philip (94/05/25) (88/03/11) Title: Cross-border Online Purchase Intent: An Investigation of CSR-conscious Young Adults Supervisor: Emilia Rovira Keywords: Online purchase intent, international online vendors, corporate social responsibility, technology acceptance model, Ikea Research Question: What factors affect the online purchase intent of CSR-conscious young adults buying from IOVs and how? Purpose: With the worldwide increasing access and usage of the Internet, cross-border shopping has emerged as an online trend, especially amongst young adults. Simultaneously, CSR-consciousness has spread rapidly around the globe. READ MORE