Essays about: "negative impact of business on consumer"

Showing result 1 - 5 of 40 essays containing the words negative impact of business on consumer.

1. 1. Monitoring Sustainability Performance during the Use Phase of Product-Service Systems

   University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

   Author : Matilda Samuelsson; [2023]
   Keywords : Product-Service System PSS ; Sustainable Business Model; Use Phase; Assessment and Monitoring; Key Performance Indicators KPIs ; Produkttjänstsystem PSS ; Hållbar affärsmodell; Användningsfas; Bedömning och Kontroll; Nyckeltal KPI:er ;

   Abstract : Circular economy (CE) is widely seen as a potential solution to negative impacts caused by thelinear economy; however, companies must integrate CE principles into the business modeldeeper to achieve sustainable development. The Product-Service System (PSS) businessmodel is a potential solution to the superficial implementation of CE due to shifting the focusto delivering functionality rather than ownership. READ MORE

3. 2. Sharing is Caring: A qualitative study on the impact of Netflix’s latest policy change on brand promise, brand loyalty, and consumer-brand relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beatrice Lidia Rosa Allievi; Mariagloria Martino; [2023]
   Keywords : Service brands; Brand promise; Brand loyalty; Consumer-brand relationship; Negative emotions; Netflix; Streaming platforms; OTTs; Business and Economics;

   Abstract : The purpose of this study is to investigate the consequences of Netflix’s latest policy change on consumers’ perceptions of the brand promise and on their willingness to continue using the service. Furthermore, we aim to explore the negative emotions that arose in response to the policy change... READ MORE

4. 3. The Connection between a Multitier Private Label Portfolio and Retailer Brand Image: Investigating Consumer Perceptions

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Helena Abrahamsson; Sarah Keppler; [2023]
   Keywords : private label; multitier private label portfolio; retailer brand image; consumer perceptions; Business and Economics;

   Abstract : Thesis Purpose: This thesis aims to understand how a multitier private label portfolio is linked to the retailer brand image from a consumer perspective by using a case study of the Swedish grocery retailer ICA. Furthermore, we aim to comprehend the connection of the contained private labels in a multitier private label to the retailer brand image. READ MORE

5. 4. Business Model Innovation for a Foodtech Startup : Solving Food Waste Using Real Time Spoilage Indicator

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Devanand Pasunuri; [2023]
   Keywords : ;

   Abstract : Food, an essential to human existence is also a major contributor to negative environmental and social impact due to the complexity of the food system, current ways of working of the stakeholders and consumer behaviour. This thesis deals with one such food product, fresh meat which has a high carbon footprint due to extensive land and water usage during production. READ MORE

6. 5. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Roosa Maria Viloma; Katharina Nadine Junge; [2023]
   Keywords : Brand heritage; Authenticity; Gen Z; Inauthentic heritage; Fashion branding; Business and Economics;

   Abstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE