Essays about: "neo-normative-control"

Found 3 essays containing the word neo-normative-control.

  1. 1. The Blurred Line Through Technology

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Hellström; Aparna Revi; [2019]
    Keywords : Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Abstract : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. READ MORE

  2. 2. CONTROL THROUGH ‘PERSONAL GROWTH’ A critical qualitative case study of an educational organization focusing on self-development and authenticity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Donika Krasniqi; Maria Strelkova; [2019]
    Keywords : Culture management; normative control; neo-normative-control; personal growth; authenticity; Business and Economics;

    Abstract : Title: Control Through ‘Personal Growth’ - A critical qualitative case study of an educational organization focusing on self-development and authenticity University: Lund University School of Economics and Management Course: BUSN49 - Degree Project in Managing People, Knowledge and Change Authors: Donika Krasniqi & Maria Strelkova Supervisor: Monika Müller Thesis purpose: The following research paper aims to contribute to the concept of normative control by exploring employee perceptions of culture management in an educational organization with a focus on personal growth Methodology: This study is conducted from a critical studies perspective using an interpretative approach. The empirical data is collected through a case study of the educational organization Brainwell and involves eleven semi- structured interviews and an analysis of publicly available company materials Findings: The findings demonstrate the presence of normative and neo-normative control in an educational organization with a focus on personal growth. READ MORE

  3. 3. A Saviour Emerges: A processual view on normative control in practice

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johan Jönsson; Luisa Sophie Caroline Minssen; [2017]
    Keywords : Anti-identity; Corporate Culture; Dramaturgy; Ethnographic Case Study; Narrative; Neo-Normative Control; Normative Control; Organizational Identity.; Business and Economics;

    Abstract : This Master’s Thesis contributes with a rich description of normative control as a social process, through the illustration and interpretation of the practical efforts and sense-making that surround it. These contributions are made possible through an ethnographic case study at a medium-sized, fast-growing dotcom company with a distinct and salient corporate culture and normative control efforts. READ MORE