Essays about: "netizen"

Found 2 essays containing the word netizen.

1. 1. Open Research for Open Data: Integration of Netnography and Text Mining for Consumer Insight Generation from Online Social Media

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Wei Wei; [2014]
   Keywords : Big data; Mixed methodology; Market research; Netnography; Text mining;

   Abstract : The thesis aims at enhancing the understanding of netnography and text mining methods, as well as creating a mixed methods research framework that integrates the two methods for consumer insight generation from online social media in a commercial consumer research context. It relies on a qualitative and abductive approach. READ MORE

3. 2. BEING “NON-MAINSTREAM” IN CHINESE CYBERSPACE: FZL SUBCULTURE ON THE INTERNET

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Pianzhou Zhou; [2009]
   Keywords : non-mainstream; cyberspace; China; FZL; subculture; subculturalist; Internet; identity; netizen ; Social Sciences;

   Abstract : The rise of the FZL (feizhuliu) subculture was one of the most eye-catching cultural phenomena in the Chinese cyberspace between 2007 and 2008. It has been considered as vulgar, destructive and problematic by the masses. The purpose of this research was to offer a fresh perspective and insightful view into the FZL subculture. READ MORE