Essays about: "netnografi"

Showing result 1 - 5 of 11 essays containing the word netnografi.

  1. 1. Mobilising environmentalists : A qualitative study of Swedish environmental social movements online

    University essay from Södertörns högskola/Sociologi

    Author : Shawn Hedbom; [2022]
    Keywords : sociologi; sociology; collective identity; online; micro blog; netnografi; netnography; etnografi; ethnography; kvalitativ; qualitative;

    Abstract : Many studies on social movements aim to understand a moment on an international level. This paper aims to contribute to the understanding of the Swedish environmental movement and the collective identity that can be found in these movements. In an effort to do this, the study aimed to answer research questions. READ MORE

  3. 2. How incel users' communication discriminate women : A netnography investigating the misogyny on the forum Incels.is

    University essay from Karlstads universitet

    Author : Elina Maaranen; [2022]
    Keywords : misogyny; virtual communities; subcultures; participation; groupthink; misogyni; virtuella gemenskaper; subkulturer; deltagange; grupptänkande;

    Abstract : This paper seeks to answer how misogyny is expressed in the forum incels.is, a discussion board forum where incel users engage in threads to talk to each other about the difficulties of not having sexual or romantic relations. READ MORE

  4. 3. The Social Contract of Live Streaming : A Case Study of Four Streams on Twitch.tv

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Desislava Atanasova; Oliver Svensson; [2022]
    Keywords : Gaming culture; Immersive data collection; Live-streaming; Netnography; Online chat rooms; Social Contract Theory; Twitch.tv; Fördjupande datainsamling; Kontraktualism; Live-streaming; Netnografi; Online chattrum; Tv-spels kultur; Twitch.tv;

    Abstract : This thesis asks how unique and different communities are formed and facilitated on the live-streaming platform Twitch.tv. Twitch was chosen for its relevance to gaming culture as well as its higher number of users comparatively to its contemporaries. READ MORE

  5. 4. How Brand Activism Affects Consumer Attitude : A study on Swedish consumers’ attitudes towards companies using brand activism, with the Black Lives Matter movement as context

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Emma Lundemo Dahlin; Diana Araf; [2021]
    Keywords : Black Lives Matter; Woke-washing; Brand activism; Social movements; Consumer attitude; Brand attitude; Consumer behavior; BLM; Black Lives Matter; Woke-washing; Brand activism; Sociala rörelser; konsumentattityd; varumärkesattityd; konsumentbeteende; BLM;

    Abstract : Black Lives Matter rörelsen engagerade människor både internationellt och nationellt under våren 2020. Företag var inte sena med att ta ställning och visa deras stöd i frågan, vilket ledde till olika typer av reaktioner bland deras konsumenter. READ MORE

  6. 5. Nudging av hållbara investeringar : en kvalitativ fallstudie där relationen mellan nudging och legitimitet undersöks

    University essay from SLU/Dept. of Economics

    Author : Cornelia Elmström Friberg; Emma Jakobsson Jansson; [2021]
    Keywords : hållbara investeringar; nudge teori; legitimitetsteorin; hållbar utveckling; hållbara fonder; nudging; legitimitet;

    Abstract : Hållbara investeringar är ett av de lämpligaste sätten för fondbolag att bidra till en hållbar utveckling (Folqué et al., 2021). Eftersom hållbara fonder är en möjlig lösning på sociala- samt ekologiska problem bör de främjas (Talan & Sharma, 2019). READ MORE