Essays about: "networking 2010"

Showing result 1 - 5 of 61 essays containing the words networking 2010.

  1. 1. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

    University essay from Umeå universitet/Företagsekonomi

    Author : Svante Zachrisson; Xian Li; [2022]
    Keywords : science-based entrepreneur; social media;

    Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

  3. 2. Student Perspectives of Social Media Brands: Facebook and Instagram : Factors Influencing Brand Success

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Johnsson Östergren; Linnea Alldrin; [2019]
    Keywords : Brand; Brand Identity; Brand Image; Brand Personality; Brand Perception; Brand Strategy; Brand Value; Brand Equity; User Image; Consumers; Factors of Success; Influence; Social Network; Social Media; Students.;

    Abstract : Branding is an influential aspect a company can have to gain the attention of their customers. It is often said that, “Your brand is your promise to your customer”, because the brand is a confirmation that the product or service you are selling matches the expectations of the customer and their wants or needs (Grosdidier, 2012). READ MORE

  4. 3. Who are we? : Micro-sized companies’ corporate identity on social networking sites

    University essay from Umeå universitet/Företagsekonomi

    Author : Ida Hansén; Sara Fredriksson; [2018]
    Keywords : ;

    Abstract : Corporate identity is something every organization has (Bernstein, 1984, cited in Abratt, 1989, p. 69). Balmer (2001, p. 254 & 257) describes the concept with the question “Whatare we?”. READ MORE

  5. 4. How to optimize brand awareness through non-administrated social channels in a two-sided network

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Alexander Arozin; [2016]
    Keywords : social media; social networking; tow-sided network; brand; brand awareness;

    Abstract : The effects of social media on digital branding is analysed in this paper, to establish how to optimize brand awareness through non-administrated social media channels in a two-sided network. This is a relatively unexplored field which may prove to be important for future businesses. READ MORE

  6. 5. Agenda-setting of the truth behind the pineapple production in Costa Rica: A Minor Field Study of the communication strategies of a rural opposition movement

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Johanna Niva; [2016]
    Keywords : Social movement; online mobilization; strategic communication; ICT; C4D; ICT4D; Pineapple industry; Costa Rica; environmental issues; Agenda Setting.; Social Sciences;

    Abstract : This thesis is a result of a Minor field study, which was carried out in Costa Rica during two months between March 25th and May 27th in 2014. The field study was financed by a scholarship from SIDA (The Swedish international development cooperation Agency). READ MORE