Essays about: "neuromarketing research"

Found 4 essays containing the words neuromarketing research.

1. 1. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Murat Halilovic; Saad Ur Rehman; [2020]
   Keywords : sharing economy; trust; customer retention;

   Abstract : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular.  Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. READ MORE

3. 2. Ethical issues in neuromarketing

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexandra Sferle; Egle Arlauskaite; [2013]
   Keywords : Neuromarketing; neuroscience; neuromarketing research; ethical issues; marketing ethics; ethical theories; ethical codes; textual analysis.; Business and Economics;

   Abstract : ABSTRACT Title: Ethical issues in neuromarketing Seminar date: 29th of May, 2013 Course: BUSN29, Degree project in Global marketing Authors: Egle Arlauskaite and Alexandra Sferle Supervisor: Annette Cerne Keywords: Neuromarketing, neuroscience, neuromarketing research, ethical issues, marketing ethics, ethical theories, ethical codes, textual analysis. Thesis purpose: The purpose of this study is to define ethical issues that raise criticism towards neuromarketing and explore how companies are currently addressing these issues. READ MORE

4. 3. Neuromarketing : Validity and Morality

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Kyriaki Kampakoglou; [2012]
   Keywords : neuromarketing; decision-making; manipulation; buy button;

   Abstract : The new way of doing marketing the so -called neuromarketing, which is a combination of neuroscience findings collected for and used in the marketing domain, has raised a lot of support but a lot of critic as well. The research question is focusing on whether the neuromarketing has been an approach of explaining and defining the human behavior, or whether it has transformed to an unethical manipulation of consumers in order to discover the much wanted “buy button” in consumers’ brains. READ MORE

5. 4. Consumer Neuroscience : Pricing research to gain and sustain a cutting edge competitive advantage by improving customer value and profitability

   University essay from Handelshögskolan vid Umeå universitet

   Author : Malte Kumlehn; [2011]
   Keywords : Brain; Perception; Decision Making; Pricing; Value; Consumer Behaviour; Neuroscience; Marketing; Neuromarketing; Consumer Neuroscience.;

   Abstract : This is the first study that exclusively focuses on gaining knowledge of the vast opportunities that Neuroscientific pricing research offers for marketing purposes. The findings of this study provide evidence of the importance to improve customer and organizational decision making. READ MORE