Essays about: "neutralisation theory"
Found 1 essay containing the words neutralisation theory.
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1. 'Animals kill, that's how the world works' : the role of neutralisation and affirmation techniques in the discourse of animal product consumption
University essay from SLU/Dept. of Urban and Rural DevelopmentAbstract : Despite the fact that the consumption of animal products gives rise to a number of negative environmental externalities, global consumption keeps increasing. Previous research has applied neutralisation and affirmation theory in order to understand (dis)engagement in pro-environmental behaviour, typically with a focus on the individual user of such discursive justification strategies. READ MORE
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