Essays about: "neutralisation theory"

Found 1 essay containing the words neutralisation theory.

  1. 1. 'Animals kill, that's how the world works' : the role of neutralisation and affirmation techniques in the discourse of animal product consumption

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Tea Tawast; Therese Åhlvik; [2017]
    Keywords : neutralisation theory; neutralisations; affirmations; animal product consumption; dialogism; dialogical discourse analysis; topoi; structuration dialectic;

    Abstract : Despite the fact that the consumption of animal products gives rise to a number of negative environmental externalities, global consumption keeps increasing. Previous research has applied neutralisation and affirmation theory in order to understand (dis)engagement in pro-environmental behaviour, typically with a focus on the individual user of such discursive justification strategies. READ MORE