Essays about: "new business area"

Showing result 1 - 5 of 603 essays containing the words new business area.

  1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Sameera Prasanna Rodrigo; [2024]
    Keywords : Social media; SMEs; Restaurant business; RBV theory;

    Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

  2. 2. Creating The Most Business-Friendly City In Europe - A case study with the region of Gothenburg - A collaboration with Business Region Göteborg

    University essay from Göteborgs universitet/Graduate School

    Author : Emil Wålinder; Johan Rönnlund; [2023-07-20]
    Keywords : Innovation; Innovative Power; Business climate; Municipality; Business Region Göteborg BRG ;

    Abstract : Business Region Göteborg, an organization responsible for the business development in the city of Gothenburg as well as a representative in business issues for the 13 municipalities in the Gothenburg region, has developed a strategic business program with the overall objective that the Gothenburg region should be Europe’s most business-friendly city by 2035. Because the program needs approval in each of the 13 municipal councils the program is constructed in a way so that it can be modified as deemed most suitable and relevant for each municipality. READ MORE

  3. 3. Leveling the Playing Field: Can Private Investors Benefit From Mimicking Insider Trades? A quantitative study of insider trading

    University essay from Göteborgs universitet/Graduate School

    Author : Marcus Mattsson; Marcus Lyckhage; [2023-07-04]
    Keywords : Insider Trading; Abnormal Return; Information Asymmetry; Outside Investors; Investment Strategy; Insider Positions;

    Abstract : Historically, investors have been searching for strategies to maximize performance in the stock market. It has been shown that corporate insiders can earn abnormal returns by trading in their own companies as they possess superior information and, to a certain degree, market timing ability. READ MORE

  4. 4. Consumers’ willingness to pay for food safety attributes of nectarines : A discrete choice experiment in the Polokwane Municipality of Limpopo, South Africa

    University essay from SLU/Dept. of Economics

    Author : Kgodisho Tshipidi Mashego; [2023]
    Keywords : Food safety attributes; willingness to pay; discrete choice experiments; conditional logit; nectarines;

    Abstract : Consumer concerns about food safety are growing, and there is an increasing demand for quality fruits and vegetables. As such, fruit control procedures and standards should be based on understanding consumers’ choices and preferences. READ MORE

  5. 5. Predicting user churn using temporal information : Early detection of churning users with machine learning using log-level data from a MedTech application

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Love Marcus; [2023]
    Keywords : User churn; Customer attrition; Artificial neural networks; Log-level analysis; Random forests; Decision trees; Användarbortfall; Kundbortfall; Artificiella neurala nätverk; logganalys; Slumpskogar; Beslutsträd;

    Abstract : User retention is a critical aspect of any business or service. Churn is the continuous loss of active users. A low churn rate enables companies to focus more resources on providing better services in contrast to recruiting new users. READ MORE