Essays about: "new business segment"

Showing result 1 - 5 of 102 essays containing the words new business segment.

  1. 1. An Exploratory Analysis of Illiquid Assets: A Case Study On Dicopay Company

    University essay from Göteborgs universitet/Graduate School

    Author : Fabrizio Lanna; [2023-07-20]
    Keywords : FinTech; Artificial Intelligence; Robotic Process Automation; Factoring; Invoices; Late Payments; Software; Buy Now Pay Later Solution; Blue Ocean Strategy;

    Abstract : In Business life, whether companies are selling goods or services, one thing is certain: cash is king. The success of a Small-to-Medium-Enterprise depends on the money at hand, and a series of aspects can positively or negatively influence the availability of cash. READ MORE

  3. 2. The Role of Self-Service Technology in Enhancing Value : An Exploratory B2B Case Study from a Business Model Perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Theodor Bengtsson; Jonas Hägerlöf; [2023]
    Keywords : Self-service technology; business model; value; sustainability; B2B; IT procurement; Self-service technology; affärsmodell; värde; hållbarhet; B2B; IT-inköp;

    Abstract : As digitalization and sustainability evolves, the environment in which businesses operate constantly change. Value perceptions shift as a result of this and become increasingly multifaceted. Businesses must therefore adapt their business models. This is an issue within B2BIT procurement processes which are object to continuous change. READ MORE

  4. 3. An investigation How 3DP Affects the Business Model in the Construction Industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Caroline Dahlbom; Pontus Gustafsson; [2023]
    Keywords : ;

    Abstract : Background: 3D printing has in recent years gained increasing interest in the construction industry. Various examples of 3D printed buildings appear in the world today, including Sweden, showing less adoption of the technology despite the technical, environmental, and social benefits it offers. READ MORE

  5. 4. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  6. 5. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Lisa Svensson; Sanna Eriksson; [2022]
    Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE