Essays about: "new media PR"
Showing result 1 - 5 of 17 essays containing the words new media PR.
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1. Closer Connection for Perfection
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : As influencer marketing has become a widely used marketing strategy for companies to reach new and existing audiences, marketing professionals need to better understand how to manage influencer marketing based on strategic factors to create value. One strategic factor and potential source of value is the relationship between influencers and their audiences. READ MORE
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2. Newsjacking and generation Z consumer behavior : Identifying patterns through a comparison with generation Y
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The term Newsjacking was popularized by David Meerman Scott in his book “The new rules of marketing & PR” (2020). The author describes this practice as a tool for marketers that consists in turning “a breaking news story” into an advertisement (p. 360). READ MORE
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3. How do Social Media Entrepreneurs Monetize YouTube?
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE
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4. The role of strategic communication in sport events : The challenges of the PR RACE in attracting amateur athletes to distance running events in Romania
University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskapAbstract : This year will be the 110th since the first time that athletes ran the exact distance of 42.195 km at the Olympic Games in London, the length known today as the standard distance for a marathon. Since then, the world of distance competitions has gone through remarkable transformations in structure, vision, strategy and location. READ MORE
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5. Are You New(s) Here? - Media Relations in a Startup Context
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The purpose of this study is to explore how startup organizations use media relations to influence their coverage in news media. Although a vast body of research has unveiled how large organizations and professional PR practitioners engage in such efforts, media relations practices in the context of startups is largely unknown. READ MORE