Essays about: "new media activism"
Showing result 1 - 5 of 48 essays containing the words new media activism.
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1. How Storytelling Drives Activism and Resistance? : Mobilization behind the Strategic Lawsuits Against Public Participation
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : This thesis focuses on the stories of activists in Kosovo and why and how they resist in a context where powerful actors increasingly use strategic lawsuits against public participation (SLAPP) as a new mode of exercising power. The thesis seeks to understand resistance and new ways of exercising resistance in the context of SLAPP. READ MORE
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2. Drop Dead Gorg(on)eous : A Multimodal Discourse Analysis of the Contemporary Medusa Tattoo
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This thesis investigates the phenomenon of the contemporary ‘Medusa tattoo’ that gained traction on the social media platform TikTok in 2019 as a symbol of sexual assault survival, and which has since come to function as an instrument for digital feminist activism. The study aspires to provide a new, previously unexplored link to the long chain of academic research on the figure of Medusa by looking at the emergence, function, and potential of the Medusa tattoo. READ MORE
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3. Ukrainian Digital Media Activism On Instagram Stories During The War Against Russia In 2022 : An Analysis Of Kharkiv-Related Users’ Digital Activity During March 2022
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study examines digital media activism during the full-scale war in Ukraine caused by the Russian invasion in 2022, focusing specifically on Instagram content posted by users with connections to Kharkiv city between March 18-25, 2022. Kharkiv was heavily affected by bombings throughout the war. READ MORE
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4. #DeGenderFashion : A Visual Analysis of How Fashion Is Used to Challenge Gender Norms and Heteronormative Expectations
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The study aims to answer the question of whether fashion can communicate meaning, by addressing how creators on Instagram challenge dominant gender norms through fashion, with a focus on the activist movement of #DeGenderFashion. The research questions will be answered using fashion theory and gender theory as guiding points, with literature on social media activism, representations of gender, and cultural studies giving further insight into the dynamics of the movement. READ MORE
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5. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty. The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE
