Essays about: "new media and behaviour"
Showing result 1 - 5 of 90 essays containing the words new media and behaviour.
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1. “Cross Your Fingers and Hope You Don’t Get Hacked” : A Qualitative Study on The Psychological Factors Behind Non-Compliance with Cybersecurity Recommendations
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : Cybersecurity is one of the most important issues in today’s digitalized society, with new technology and security policies constantly being developed. However, one of the largest challenges threatening cybersecurity is the human factor — an aspect that is often overlooked in cybersecurity research and development. READ MORE
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2. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE
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3. Discovering Zimbabwean Digital Literature : An Exploratory Study of the Typologies and Properties of Online Audiences of Ephemeral Literature
University essay from Uppsala universitet/Medier och kommunikationAbstract : Cathrine Phiri's novel ‘Never Mine’ on Facebook, highlights the liberating potential of online literary engagement, particularly for female readers, amid creative restrictions in Zimbabwe. Utilising both the Afrocentric and Communicative Figuration concepts, the study examines how digital ephemeral literature fosters connection and conversation. READ MORE
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4. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age
University essay fromAbstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE
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5. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.
University essay from Umeå universitet/FöretagsekonomiAbstract : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. READ MORE
