Essays about: "new product marketing in automotive industry"

Found 5 essays containing the words new product marketing in automotive industry.

  1. 1. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    University essay from KTH/Industriell produktion

    Author : Oliver Liiv; [2020]
    Keywords : Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Abstract : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. READ MORE

  3. 2. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 3. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  5. 4. Value of Innovation in a company : a case of Bajaj Auto Ltd

    University essay from Akademin för teknik och miljö

    Author : SAQIB MEHMOOD CHAUDHRY; Dinesh Chandrasekar; [2010]
    Keywords : Innovation Management;

    Abstract : An Innovative company can apply new thinking faster than its competitors or surprise its customers by offering products that makes the customers first realize its need and then consume it. There are substantial evidence stating the positive impact of innovation in the automotive industry; however, corresponding research is lacking on the two-wheeler industry which is growing at a healthy pace. READ MORE

  6. 5. Customization Through Standardization : a study on Atlas Copco Tools & Assembly Systems’ market offer of fixtured tools to the motor vehicle industry

    University essay from Ekonomiska institutionen

    Author : Martin Cramér; Anders Matsson; [2004]
    Keywords : Mass customization; modularization; standardization; configurator; motor vehicle industry; industrial tools;

    Abstract : Atlas Copco Tools & Assembly Systems (ACTA) is world leader in industrial tools and assembly systems for safety-critical joints. One of the products the company sells is fixtured nutrunners, mainly to the motor vehicle industry. READ MORE