Essays about: "niche strategy"

Showing result 1 - 5 of 71 essays containing the words niche strategy.

  1. 1. Storskogen's portfolio diversification - A strategy for prosperity?

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Markus Johan Willem Ransved Nilsson; Gustaf Frumerie; [2023]
    Keywords : Serial acquirer; M A; Growth; Value Creation; Book-runners;

    Abstract : This case study provides an in-depth description of the fast-paced M&A compounder Storskogen which has received noticeable media attention since its IPO in October 2021. Through examining the market sentiment surrounding the public market entry, the underwriting process, and its business model, potential reasons for its volatile and relatively poor stock performance are put forward. READ MORE

  3. 2. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  4. 3. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jakob Mehlig; Simon Rosén; [2023]
    Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

  5. 4. Globalization of digital born firms - strategies, factors and implications - A Single Case Study of Globalization and Strategy of Matchi

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Börjesson; [2022-08-04]
    Keywords : digital born firms; globalization; globalization process; internationalization framework; contextual factors;

    Abstract : The characteristics of digital born firms bring both complexity and advantages during their globalization process. The continuous improvement of technology and how the world becomes constantly more digital, the strategies regarding globalization alter likewise. READ MORE

  6. 5. Co-producing Community Energy : Collaboration Structures Between Swedish Wind Power Cooperatives and Municipal Energy Companies

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Sonja Nettelbladt; [2022]
    Keywords : Sustainable Development; Community Energy; Energy Cooperatives; Municipal Energy Companies; Wind Power; Modes of Governance;

    Abstract : Community energy is an umbrella term encompassing various forms of renewable energy initiatives involving citizens and communities. These initiatives have been highlighted as a strategy for more sustainable and just energy systems. READ MORE