Essays about: "nike consumer behavior"

Found 4 essays containing the words nike consumer behavior.

  1. 1. External Requirements and Internal Enablers in the Responsive Supply Chain Management : A Case Study of Nike’s Responsive Supply Chain

    University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Abdalla Abushoke; Khanum Aisha; [2020]
    Keywords : Supply chain management; Responsive Supply Chain; External Requirements; Internal Enablers; Challenges in RSC;

    Abstract : Background: Responsive Supply Chain (RSC) has been in the middle of attention nowadays, companies invest massively in their supply chains to adapt to dynamic changes in the market. Examples of prominent changes are technological advances and digitalization happening across various supply chain channels. READ MORE

  3. 2. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nike Moon; Eszter Bordi; [2019]
    Keywords : Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Abstract : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. READ MORE

  4. 3. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  5. 4. Assessing Youth’s Buying Behaviour towards Sports Shoes

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Narsimha Vamshi Krishna Srungaram; [2008]
    Keywords : Marketing; Youth buying behavior;

    Abstract : The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. READ MORE