Essays about: "non conventional marketing"

Showing result 1 - 5 of 10 essays containing the words non conventional marketing.

  1. 1. From flea market to fashion powerhouse : A case study on Myrornas brand transformation

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Katrín Ása Heimisdóttir; Madelene Sundlin; [2020]
    Keywords : Re-branding; secondhand; communications; marketing; trends;

    Abstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE

  3. 2. Recyclability by Design for Multilayer Plastic Flexible Packaging

    University essay from Lunds universitet/Förpackningslogistik

    Author : Sonika Singh; [2020]
    Keywords : Recyclability by design; multilayer flexible packaging; PE; PP; plastic recycling; circular plastic economy; Technology and Engineering;

    Abstract : Various recyclability by design (RBD) guidelines for multilayer plastic flexible packaging (MPFP) were assessed for consistency among parameter values. 9% consistency was observed, which is on the lower end of devised consistency scale. READ MORE

  4. 3. The relationship of internal, social and external determinants towards the green purchase intention of German Generation Y for fast moving consumer goods

    University essay from Högskolan Dalarna/Företagsekonomi

    Author : Svenja Bouwmann; Ilona Schnieder; [2017]
    Keywords : German Generation Y; green marketing; purchase intention; internal; social and external determinants; FMCGs;

    Abstract : Purpose – The purpose of this thesis is to test the relationship of internal and social determinants (environmental attitude, social/subjective norms and perceived behavioural control) as well as external determinants (green marketing tools) towards the green purchase intention of German Generation Y for fast moving consumer goods (FMCGs). Design/methodology/approach – An online questionnaire was distributed to people of the German Generation Y (aged between 21 and 37) using non-probability sampling by means of volunteer and convenient sampling. READ MORE

  5. 4. Funding by the IT Crowd

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Tom Thomasson; Erik Öhlén; [2015]
    Keywords : Entrepreneurship; Crowdfunding; Motivational theory; Entrepreneurial finance;

    Abstract : In the modern economy the importance of new firms is undisputed. New firms drive both economic growth and new employment opportunities. The main obstacle for new firms, in the important start-up phase, is the attainment of sufficient capital. Crowdfunding is a new source of financing, which has had a substantial effect on the financing scene. READ MORE

  6. 5. THE IMPACT OF CSR AND GREEN MARKETING ON CONSUMER BEHAVIOR--- ICA KVANTUM BORLÄNGE

    University essay from Avdelningen för ekonomi

    Author : Ruby E 130806 Kashif; [2013]
    Keywords : Key words: Corporate Social Responsibility CSR ; Green marketing; Environmental friendly products; Eco-labels; Grocery retailing; Consumer behavior.;

    Abstract : Aim: The concept of CSR is getting more attention among various fields but there has been a lack of research in enhancing the awareness of CSR within the field of retailing. In order to fill this gap, the aim of this study is to investigate the significance of CSR and green marketing (ecological labels) in the business of retailing while evaluating the affect of it on consumer behavior. READ MORE