Essays about: "non market strategies and internalization"

Found 1 essay containing the words non market strategies and internalization.

  1. 1. Challenges and Market Entry Strategies : a Study of Scandinavian Companies in Japan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Therese Palmquist; [2012]
    Keywords : Entry barriers; Market entry strategy; Entry mode; Eclectic theory; OLI framework; Marketing mix; Standardization adaptation; Performance; Japan; Scandinavia ;

    Abstract : Japan, being the third largest market in the world with a population that is well educated and has a high buying power, is one of the most interesting markets for internationally active companies. However, old and recent studies show the same result; the Japanese market is also one of the most difficult to enter. READ MORE