Essays about: "non-durable goods"

Found 4 essays containing the words non-durable goods.

  1. 1. Let's get fiscal!

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : David Grahn; Stefania Mammos; [2022]
    Keywords : Fiscal policy; zero lower bound; private consumption; durable goods; non-durable goods; government spending; BSVAR; Business and Economics;

    Abstract : This thesis studies the effect on private consumption and its components by durability, following an exogenous shock to government spending, in Denmark and Sweden. In order to compare the outcomes when being at the zero lower bound (ZLB) or not, the quarterly data ranging from 1995 to 2020, is split into two sub-samples. READ MORE

  3. 2. Success Factors of the Product Relaunch : The Influence of the Advertising Strategy on the Success of Product Relaunch Campaigns

    University essay from Högskolan i Halmstad

    Author : Julia Bissdorf; [2016]
    Keywords : Product relaunch; product modification; consumer goods; advertisement; communication;

    Abstract : Introduction: The product relaunch, in terms of the recycling of an existing product lifecycle, is a common marketing tool within the consumer goods industry. Cases like the reintroductionof Mondelēz Oreo cookie and the promotion of the facelift of the PorscheCayenne are examples how relaunch campaigns can successfully introduce existingproducts in a modified version and increase their sales and brand recall drastically. READ MORE

  4. 3. GDP Elasticities of Export Demand : An analysis of Sweden’s export flows to Germany and other trading partners

    University essay from IHH, Economics, Finance and Statistics

    Author : Camilla Nilsson; Mareike Bönninger; [2012]
    Keywords : GDP elasticity of export demand; trade history; Sweden; Germany;

    Abstract : Exports are an important source of income for Sweden. They are influenced by macroeconomic factors such as GDP. This paper examines the elasticity of Swedish export to changes in the GDP of Sweden’s 25 most important export partners. The sensitivity to changes in GDP, the elasticity, can be different for different goods. READ MORE

  5. 4. Green marketing: Consumers´ Attitude towards Eco-friendly Products and Purchase Intention in the Fast Moving Consumer Goods (FMCG) sector

    University essay from Företagsekonomi

    Author : Magali Morel; Francis Kwakye; [2012]
    Keywords : Green marketing; marketing-mix; word of mouth; satisfaction; attitude; consumer intention;

    Abstract : The research study is on the green marketing but specifically on consumers’ attitudes and purchase intention of eco-friendly products. It has been the global concern for the purpose of the preservation of the polluting and degradation of environment. READ MORE