Essays about: "non-profit organisation NPO"
Found 4 essays containing the words non-profit organisation NPO.
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1. Exploring Managerial Perceptions of Stakeholders : Case Study of a Project-Based Non-Profit Organisation
University essay from Umeå universitet/FöretagsekonomiAbstract : For the past couple of decades, third sector organisations have registered a fast growth over the world with a focus on social, economic and political concerns whilst holding a presence in public matters. This study is mainly focused on non-profit organisations (NPOs). Organisations supporting social concerns on a not-for-profit (NFP) basis. READ MORE
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2. From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. READ MORE
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3. A Relationship with benefits: Relationship Marketing in Non-profit Organisations in South Africa
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Purpose: The purpose of this article was to see how NPO’s can use relationship marketing in their activities to secure donors and funding for their causes and projects. Methodology: Unstructured interviews were held with representatives from different hospices as well as with representatives from the umbrella organisation, the HPCA. READ MORE
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4. Exploring the Use of Internal Marketing Within Non Profit Organisations : The example of the Swedish Society for Nature Conservation
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Purpose: The purpose of this study is to explore the potential of internal marketing within non profit organisations. Method: Qualitative case study of an NPO with the part of primary research based on fives interviews of workers.T heoretical framework: The framework consists of theories and models on internal marketing. READ MORE