Essays about: "non-traditional trade marks"

Found 4 essays containing the words non-traditional trade marks.

  1. 1. How Certain is Trademark Protection, Really?

    University essay from Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakulteten

    Author : Caroline Rangnitt; [2019]
    Keywords : Trademark; EU law; EUTM; Brexit; Genuine use; generic; traditional marks; non-traditional marks; Law and Political Science;

    Abstract : Since its foundation, one of the main purposes of the European Union has been to create a single market where goods and services, as well as people, can move freely between Member States without internal borders nor other regulatory obstacles. Common intellectual property legislation is necessary as most goods and services indeed rely on intellectual property. READ MORE

  3. 2. NON-TRADITIONAL TRADE MARKS AND THE ABOLITION OF THE REQUIREMENT FOR GRAPHICAL REPRESENTATION : EU Trade Mark Registration Process

    University essay from Stockholms universitet/Juridiska institutionen

    Author : Yaroslava Kudrina; [2018]
    Keywords : Non-traditional trade marks; abolition of the requirement for graphical representation; EU trade mark regulation; EU trade mark directive;

    Abstract : Traditional trade marks, such as words and figures, have for a long time constituted of visual signs. However, due to the evolution of modern technology and changing marketing methods, non-traditional trade marks have been increasing in todays highly competitive market. READ MORE

  4. 3. Are Colours Worth Protecting? : An Examination of Abstract Colour Marks’ Scope of Protection

    University essay from IHH, Rättsvetenskap

    Author : Jennie Nilsson; [2009]
    Keywords : trade marks; colour marks; abstract colours; scope of protection; infringement; unconventional trade marks; non-traditional trade marks;

    Abstract : In the search for companies to distinguish themselves from the mass, so called non-traditional trade marks have become increasingly popular, and in particular colour marks. It is now clear that abstract colour marks can be registered as trade marks, and the number of registered colour marks has increased considerably in recent years. READ MORE

  5. 4. Trade Mark and Function

    University essay from Lunds universitet/Juridiska institutionen

    Author : Maria Iaitskaia; [2003]
    Keywords : European Affairs; Law and Political Science;

    Abstract : The ''functionality doctrine'' discussed in this paper was developed in the American trademark law as a judicial concept. It emerged soon after the adoption of the U.S Federal Trademark Act in 1946 and was aimed to define the implementation of the provisions of the Act prohibiting the trade mark protection for the functional signs. READ MORE