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Showing result 1 - 5 of 33 essays matching the above criteria.

1. 1. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Jenny Larsen; Astrid Johansson; [2023]
   Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

   Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

3. 2. Commercialisation in the nonprofit sector - Blessing or curse?

   University essay from Göteborgs universitet/Graduate School

   Author : Anna-Magdalena Gross; [2022-07-15]
   Keywords : ;

   Abstract : The rapidly growing nonprofit sector with its important role as a provider of social services is facing new challenges; not only due to the growing number of organisations competing for scarce resources, but also as a result of the increasing complexity of social issues that the sector is trying to solve. To respond to the current challenges, nonprofit organisations are increasingly utilising commercial practices. READ MORE

4. 3. The influence of ethical leadership on the employee performance in nonprofit orgaanizations

   University essay from Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

   Author : Rawan Alnemer; Nicholas Ssenabulya; [2022]
   Keywords : Leadership; Ethical leadership; nonprofit organizations; Employee performance; Code of ethics;

   Abstract : Despite the fact that charitable organizations are critical to society and the economy, there has been little research on ethical leadership and its impact on employee performance. Because of the different provisions that exist in a nonprofit firm, it is s tated that nonprofit leadership varies from those of forprofit organizations. READ MORE

5. 4. Between Volunteerism and Nonprofit Professionalization : Ethnographic Case Study of Skills-Based Volunteers at Engineers Without Borders Sweden

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Mariia Wolf; [2022]
   Keywords : Skills-based volunteering; Nonprofit professionalization; Boundary work; Engineers Without Borders Sweden.;

   Abstract : In recent decades numerous nonprofit organizations (NPOs) are undergoing the process of professionalization characterized by increased attention to efficiency, accountability, and the adoption of “business-like” tools and practices. At the same time, the majority of NPOs rely on volunteer labor. READ MORE

6. 5. The Digitization of ComDev : Exploring the Benefits and Challenges of Remote Work Within Nonprofits

   University essay from

   Author : Dolores Calderon; [2022]
   Keywords : ;

   Abstract : Remote work is a phenomenon that was accelerated by the Covid-19 pandemic, but nevertheless it has changed the landscape os communications whether we embrace it or not. This study is about remote work and the impact that it has had on communications, social engagement, and productivity. READ MORE