Essays about: "nostalgia formation"

Found 5 essays containing the words nostalgia formation.

1. 1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

3. 2. Affiliation with the Past : Narrating Identity Through Neo-Edwardian Style in Digital Era

   University essay from Stockholms universitet/Modevetenskap

   Author : Daria Romanova; [2020]
   Keywords : Fashion; identity; neo-Edwardian; sartorial style; authenticity; nostalgia; historically inspired fashion; period attire;

   Abstract : The focus of this study is on the contemporary phenomenon of the adaptation the motifs of the European turn-of-the-century fashion – Edwardian fashion (1901-1910) – to daily or a near-daily sartorial practice, defined by the author as neo-Edwardian style. On the premises of ethnographic study, this thesis explores how people transform and embody their identities through garments by living images and motifs of ‘past’ to negotiate the meanings of their clothing, appearances and personalities in the present. READ MORE

4. 3. An explorative study on Chinese consumer’s perception and preference for the use of traditional Chinese cultural elements in marketing : - The role of nostalgia

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Jingyi Sun; Lu Huang; [2020]
   Keywords : Traditional Chinese Culture Elements TCCEs ; nostalgia formation; nostalgia preference; Chinese market.;

   Abstract : Aim: This study aims to explore the Chinese consumer's perception and preference for the use of traditional Chinese cultural elements (TCCEs) in marketing from two aspects: nostalgia formation and nostalgia preference. Methods: This study adopted the method of qualitative research. READ MORE

5. 4. The Modern Uses of Nostalgia - An empirical investigation of the effects of nostalgia and authenticity in the 21th century

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jonathan Enochsson; Jakob Samuelsson; [2012]
   Keywords : Nostalgia; Authenticity; Generation Y;

   Abstract : The use of nostalgia in marketing has increased in popularity lately, especially when launching new brands. Even so, the theory surrounding nostalgia is not entirely complete. READ MORE

6. 5. PARTITION MEMORIES IN BANGLADESH: INTERPLAY BETWEEN OFFICIAL HISTORY WRITING AND FAMILY NARRATIVES

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Reefat Imam; [2007]
   Keywords : British India; Partition; Memories; Family narratives; Official history writing; Social Sciences;

   Abstract : This essay discusses how Partition (of British India) is remembered today in Bangladesh and how personal memories and narratives may differ considerably from public history writing. It examines the influence of state, community and family on the formation of popular memories about Partition. READ MORE