Essays about: "nostalgia"
Showing result 11 - 15 of 100 essays containing the word nostalgia.
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11. Remember the Good Old Days? : Investigating the effect that nostalgic music in advertising has on brand affection, purchase intention, and word of mouth.
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Nostalgia in marketing has become increasingly popular but the need for research within the field is prominent with a lack of models, approaches, and mediators of effectively using nostalgia in marketing, especially using nostalgic music in advertisements. The definition of nostalgia is an ambivalent feeling, including both fondness and sadness, when reminiscing about the past. READ MORE
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12. Challenged by The Wall : The architects role in bridging past and present
University essay from Umeå universitet/Arkitekthögskolan vid Umeå universitetAbstract : The pursuit of a better life has motivated people to move and settle in different parts of Västerbotten. Traditionally, some building typologies have moved together with the people but due to various reasons some homes have been left behind. READ MORE
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13. Yearning for the Future: Exploring Forestalgia through Generation Z’s Experiences : An exploratory study on forestalgia experiences in upcoming video game title releases
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Nowadays nostalgia has become a staple within the marketers’ toolkit on grounds of the plethora of positive effects it has on consumers. It is however solely focused on memories and the individual’s yearning for the past. READ MORE
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14. A CHANGING SCENE: COVID-19 pandemic impacts on lives of travel economy stakeholders in Goa
University essay from Göteborgs universitet/Institutionen för globala studierAbstract : This dissertation is based on two months of ethnographic fieldwork in North Goa, India. It concerns impacts of the COVID-19 pandemic on travel economy stakeholders, in relation to their perception of their living situations, both present and future. READ MORE
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15. Brand Value Co-Creation on Social Media: How and Why Consumers Engage in Co-Creation - A Netnographic Study Investigating a Consumer Perspective on Value Co-Creation
University essay from Göteborgs universitet/Graduate SchoolAbstract : Social media has elevated consumers' role in the process of brand value creation, emphasizing the view that value is co-created. Previous research has provided conceptualizations and broad descriptions, leaving a lack of empirical research. READ MORE