Essays about: "nostalgic"
Showing result 1 - 5 of 38 essays containing the word nostalgic.
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1. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE
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2. Pond/Alex
University essay from Lunds universitet/IndustridesignAbstract : Since around 2015 there has been a huge vinyl revival going on world wide. The group which is responsible for this resurgence is mainly gen- eration-z. When you ask someone of this generation what they associate with this format you will often hear the word “nostalgic”. This “nostalgic” revival comes, however, with consequences. READ MORE
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3. Anita: The Story of a Bad Film : The cultural life of Torgny Wickman’s 1973 sex film
University essay from Stockholms universitet/FilmvetenskapAbstract : Anita (Torgny Wickman 1973) is a typical example of a film produced as part of a wave of Swedish softcore sex films created with an eye on the substantial overseas profits to be made in market curious to witness onscreen Swedish Sin. Following an extremely brief and limited release in Sweden the film disappeared from popular cultural perception until resurfacing in the late 1990s as an object of nostalgic cult curiosity. READ MORE
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4. The TikTok effect: How TikTok is shaping the way we consume music
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE
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5. Nostalgia as a Tool to Revitalize brands: a case study of the Barbie and Super Mario Bros films
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The purpose of the study is to explore the relationship between nostalgia, brand perception and brand community, aiming to provide insight in effectively revitalizing through brand extension. Further, we aim to assess whether a shift in brand perception is a prerequisite for brand revitalization. READ MORE