Essays about: "noushan"

Found 5 essays containing the word noushan.

1. 1. The Effects of Environmental Policies on Companies' Competitive Advantage through Green Supplier Selection : An exploratory multiple case study on the Swedish hotel industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fernando Aliaga Narva; Chiara Schneider; Lisa Weller; [2022]
   Keywords : environmental policies; green supplier selection; competitive advantage; eco-labels; green labels; environmental awareness;

   Abstract : Date: (05/01/2022) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Fernando Aliaga Narva, Chiara Schneider, Lisa Weller  Title: The Effects of Environmental Policies on Companies’ Competitive Advantage through Green Supplier Selection Tutor: Noushan Memar Keywords: environmental policies, green supplier selection, competitive advantage, eco-labels, green labels, environmental awareness Research Question: How do environmental policies influence companies’ competitive advantage through green supplier selection? Purpose: This research aims to explore and gain an understanding of the connection between environmental policies and competitive advantage. Thus, the purpose of this study is to contribute to companies and their suppliers’ future operations and potentially reveal how they can gain a competitive advantage. READ MORE

3. 2. Robotic Powered Satisfaction? A Quantitative Study on The Impact of Robotization on Job Satisfaction

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Guillermo Berrojo Romeyro Mascarenhas; Alaa Tish; Aymen Safi; [2022]
   Keywords : Robotization; Robots; Job Satisfaction; Herzberg Two-Factor Theory; Employee Retention.;

   Abstract : Level: Bachelor Thesis in Business Administration, 15 ECTS.   Department: School of Business, Society and Engineering, Mälardalen University Authors: Guillermo Berrojo Romeyro Mascarenhas (2001/06/14), Alaa Tish (1994/01/10), Aymen Safi (2000/03/27). READ MORE

4. 3. The Impact of Instagram Influencers on Consumer Purchasing Intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE

5. 4. The relationship between sports marketing & consumers purchase intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Viktor Nilsson; Sohrab Haidari; Amelia Seeholm; [2022]
   Keywords : ;

   Abstract : Date: 22/01/12 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amelia Seeholm     Sohrab Haidari            Viktor Nilsson         (95/11/02)                (93/01/08)                   (96/02/26)   Title: The relationship between sports marketing and consumer purchase intention.  Supervisor: Noushan Memar Keywords: Sports Marketing, Strategic Alliances, Consumer Purchase Intent,  Marketing Funnel Research Question: What generates a positive attitude in the consumers towards brands at  sponsored events?  Purpose: Explore the sports marketing at sponsoring events and investigating whether the  result of strategic alliances such as sponsorship activities at events are leading the  consumer of the event into becoming consumers of the companies’ brands. READ MORE

6. 5. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Noushan Memar; Syed Ayub Ahmed; [2012]
   Keywords : Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

   Abstract : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. READ MORE