Essays about: "nya medier"

Showing result 16 - 20 of 82 essays containing the words nya medier.

  1. 16. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Namroud Sizar; Nilsson Emilia; [2022]
    Keywords : ;

    Abstract : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. READ MORE

  3. 17. Exploring the Potential of Playfulness in Non-playful Environments : a Case Study on Career Guidance

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : David Vargas Carrillo; [2022]
    Keywords : : User experience; Play; Playfulness; Design methods; Experience-driven design; PLEX framework; Användarupplevelse; Lek; Lekfullhet; Designmetoder; Upplevelsedesign; PLEX-ramverk;

    Abstract : There is a general consensus that play can bring a more enjoyable user experience and can make users realize new things by providing them with a different look and approach. It is often found in games, social media applications aimed at young audiences and similar playful scenarios. READ MORE

  4. 18. Creating eye-catching headlines using BART

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Eva Despinoy; [2022]
    Keywords : Transformer; Natural Language Processing; Automatic Text Summarization; Headline Generation; BART;

    Abstract : Social media is a significant factor in information distribution today, and this information landscape contains a lot of different posts that compete for the user’s attention. Different factors can help catch the interest of the user, and one of them is the headline of the message. READ MORE

  5. 19. Message strategies in content marketing - How companies drive consumer engagement on social media

    University essay from

    Author : Louise Forsby; Helena Märlegård; [2022]
    Keywords : Content Marketing; Social Media; Consumer Behavior; Consumer Engagement; Message Strategies;

    Abstract : The world is now digitized with an increased use of different social media platforms and infinite new ways for marketers to engage consumers. With the increased use of online marketing and the tough competition in an online environment, a challenge for companies is to differentiate their brand and stand out. READ MORE

  6. 20. Self-branding on elite level : How female athletes use social media for empowerment

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Stephanie Wiebach; [2022]
    Keywords : social media; feminism; empowerment; sports; athletes; self-branding; media; economics; management; ethics; digital marketing; internet; diversity; society; female athletes; new media; strategy; sociala medier; feminism; egenmakt; idrott; atlet; self-branding; media; ekonomi; hantering; etik; digital marknadsförare; internet; mångfald; samhälle; kvinnliga idrottare; nya medier; strategi;

    Abstract : Professional athletes use social media for many different purposes. That includes sharing personal lives, sport achievements as well as endorsements and branding activities with sponsors. READ MORE