Essays about: "objective ikea"

Showing result 1 - 5 of 26 essays containing the words objective ikea.

1. 1. Role of CSR and Brand Image : A qualitative study on IKEA

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Arefa Islam; [2023]
   Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

   Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

3. 2. Multi-Class Classification for Predicting Customer Satisfaction : Application of machine learning methods to predict customer satisfaction at IKEA

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Stina Backerholm; Malin Börjesjö; [2023]
   Keywords : Multi-Class Classification; Imbalanced Data; Machine Learning; Multi-Klass Klassifisering; Obalanserat Data; Maskininlärning;

   Abstract : Gaining a comprehensive understanding of the features that contribute to customer satisfaction after contact with IKEA’s Remote Customer Meeting Points (RCMPs) is essential for implementing effective remedial measures in the future. The aim of this project is to investigate if it is possible to find key features that influence customer satisfaction and to use these to predict customer satisfaction. READ MORE

4. 3. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

   University essay from Lunds universitet/Avdelningen för etnologi

   Author : Ramona Engdahl; [2022]
   Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

   Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

5. 4. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Lucija Dudkina; Evelina Ellis; [2022]
   Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

   Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

6. 5. Working with Hand, Head, and Heart : A feminist critical discourse analysis of ‘Gender Equality as Smart Economics’

   University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Author : Julia Sundell; [2021]
   Keywords : ;

   Abstract : The objective of this thesis is to gain more knowledge about the usage of the ‘Gender Equality as Smart Economic’ discourse in corporate-led women’s empowerment initiatives. This discourse can be understood as a vocabulary for discussing the business case for women’s empowerment which has diffused from development institutions to states, NGOs and corporations through a wide range of initiatives, policies, advertisement campaigns and development and humanitarian campaigns. READ MORE