Essays about: "objective of consumer behaviour"

Showing result 1 - 5 of 27 essays containing the words objective of consumer behaviour.

1. 1. Hard to reach energy consumers in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Sanna Lundin; [2023]
   Keywords : Energy consumers; hard to reach energy consumers; HTR; policies; behavior; FCM; Energikonsumenter; HTR; politiska åtgärder; FCM; beteende;

   Abstract : The transition towards a sustainable and low-carbon future requires significant changes in energy behaviour among energy consumers. However, the question remains about how, by whom, and what changes are necessary to achieve this transition. READ MORE

3. 2. How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Phuong Vo Hoang Hoai; Natalie Klimecka; [2023]
   Keywords : TikTok algorithm; Algorithmic literacy; Social media marketing; Personalisation; Marketing ethics; Ethical decision-making; Business and Economics;

   Abstract : Thesis purpose: To investigate the role of algorithmic literacy in the case of TikTok, and how its strategic performance, including the challenges and associated ethical issues, affects global marketers. Methodology: Adapting a social constructivist approach, twelve qualitative semi-structured interviews with global marketers allowed us to gather deeper insights Theoretical perspective: In order to fulfill the above objective, the study looks at literature streams in social media algorithms and algorithmic literacy, as well as adopts scholarship in marketing ethics and socio-psychological concepts concerning consumer behaviour and decision making processes. READ MORE

4. 3. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

5. 4. How do ethics in influencer marketing impact consumer behavior?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Killian Oursel; Maxia Befene Mbembo; [2021]
   Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

   Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

6. 5. A Competitive Environment? : Articles 101 and 102 TFEU and the European Green Deal

   University essay from Uppsala universitet/Juridiska institutionen

   Author : Lars Lundgren; [2021]
   Keywords : competition law; antitrust; abuse of a dominant position; objective justifications; efficiencies; environmental integration; the european green deal; article 11 tfeu; article 101 tfeu; article 102 tfeu; efficiencies; consumer welfare; konkurrensrätt; missbruk av dominerande ställning; konkurrensbegränsningar; artikel 101 feuf; artikel 102 feuf; miljö; klimat;

   Abstract : Europe is facing a climate and environmental crisis. To respond to this, the European Commission has launched several programmes, which aim to increase sustainability and environmental protection. This aim has been condensed into the policy document that is the European Green Deal. READ MORE