Essays about: "official communication channels"

Showing result 1 - 5 of 7 essays containing the words official communication channels.

  1. 1. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 2. Swedish Armed Forces on Social Media : A study of Livgardet official Facebook page and 12:e motoriserade skyttebataljonen unofficial Facebook page.

    University essay from Stockholms universitet/JMK

    Author : Paulina Izabela Smolicz; [2018]
    Keywords : Swedish Armed Forces; Social Media; Media Studies; Media and Communication; Army; Armed Forces; Communication; Strategic Communication; Reputation; Military; Facebook;

    Abstract : The Swedish Armed Forces as a big public actor own different media channels and promote life as a soldier from different angles. They create marketing campaigns, which are available widely on YouTube or Facebook. The increased activity on social media platforms, especially Facebook, have created a field for research. READ MORE

  4. 3. Playing the Trump Card : A qualitative rhetorical analysis of President Trump’s crisis communication on Hurricane Maria

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Julia Holmqvist; [2018]
    Keywords : Crisis communication; image repair theory; situational crisis communication theory; qualitative rhetorical analysis; populism; Donald Trump; Hurricane Maria;

    Abstract : In this study, a qualitative rhetorical analysis is done on U.S. president Donald Trump’s crisis communication on Hurricane Maria, which was an Atlantic hurricane that struck areas such as Puerto Rico and Dominica in the autumn of 2017. Given that the former is an unincorporated territory of the U. READ MORE

  5. 4. Slow Food for thought: food as cultural heritage expressed in the Slow Food movement’s external communication

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Sara Nässén; [2017]
    Keywords : Slow Food; Intangible cultural heritage; UNESCO; Semiotics; Communication; Social constructivism; Visual analysis; Sustainability; Culinary traditions;

    Abstract : This thesis investigates the Slow Food movement which started in Italy in the late80’s and today is an internationally spread organization with around 100 000 participants in 160 countries. The core aim within the Slow Food movement is combining everyone’s “right to pleasure” with social responsibility, summed up in their motto: “Good, Clean and Fair”. READ MORE

  6. 5. The work behind the representation : A qualitative study on the strategic work of the communicators behind political social media accounts.

    University essay from

    Author : Linn Lyngen; Erik Holm Andersson; [2016]
    Keywords : ;

    Abstract : Social media has given politicians another platform to perform campaigning in. This essay has been a study on the relationships between politicians, social media, communicators and their mutual work behind what is published. READ MORE