Essays about: "offline retail"

Showing result 1 - 5 of 37 essays containing the words offline retail.

1. 1. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE

3. 2. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alicia Larsson; Cajsa Schoultz; [2023]
   Keywords : Consumer Behavior; Pre-owned Shopping; Multichannel Retail; Business and Economics;

   Abstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE

4. 3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
   Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

   Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

5. 4. A study of atmospheric environments in online retail : Examining the effects of atmospheric environments on consumer behaviour.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : linus månsson; Vallin Joel; [2022]
   Keywords : ;

   Abstract : This study focuses on examining if atmospheric environments in online retail may affect consumer behaviour. This paper begins by examining atmospheric environment theories for offline retail in order to get a basic understanding of what it is. READ MORE

6. 5. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE