Essays about: "olga mazur"

Found 1 essay containing the words olga mazur.

  1. 1. Customer driven innovation

    University essay from Institutionen för humaniora och samhällsvetenskap

    Author : Olga Mazur; Katsiaryna Archakova; [2011]
    Keywords : innovation; company; customer involvement; motives; obstacles;

    Abstract : Cooperation between customers and companies has existed for a long time. However, the role of a customer was rather passive and organizations were the ones who dictated their rules and took a leading role in the process of product creation. READ MORE