Essays about: "omni-channel strategy"

Showing result 1 - 5 of 20 essays containing the words omni-channel strategy.

1. 1. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

3. 2. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

   University essay from Lunds universitet/Teknisk logistik

   Author : Emma Petersen; Christoffer Pedersen; [2021]
   Keywords : Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

   Abstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE

4. 3. Last Mile Delivery of Swedish Retailers : A study on Swedish Omni-channel retailers and E-tailers

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Zulnasree Binadam; Alexandra Balan; [2021]
   Keywords : Last-mile delivery; Retailing; Omni-channel; E-tailers; E-commerce;

   Abstract : Abstract Purpose: The purpose of this study is to explore last mile delivery practices among large and medium Swedish omni-channel (OC) retailers and e-tailers. Also, the study aims at analyzing what similarities and differences exist between the two types of retailers. READ MORE

5. 4. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

   University essay from Lunds universitet/Innovation

   Author : Rakel Sieradzki; Elsa Sollbe; [2020]
   Keywords : Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

   Abstract : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. READ MORE

6. 5. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Linnéa Axelson; [2020]
   Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

   Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE