Essays about: "omni-channel."

Showing result 1 - 5 of 47 essays containing the word omni-channel..

1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Malin Uhlander; [2023]
   Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

   Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

3. 2. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
   Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

   Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

4. 3. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Arold Visser; Magdalena Molin; [2022]
   Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

   Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

5. 4. Manufacturer and Omni-channel Retailers Last Mile Delivery in Sweden : A study on the last mile delivery settings of manufacturers and omni-channel retailers compared with the customer’s demand

   University essay from Jönköping University/JTH, Logistik och verksamhetsledning

   Author : Christoffer Jakobsson; Aein Nourparvar; [2021]
   Keywords : ;

   Abstract : Purpose: The purpose of the study is to explore manufacturer and omni-channel retailers last mile delivery in Sweden. Then to recognize the main customer demand and compare it with the last mile delivery setting of manufacturer and omni-channel retailers last mile delivery Method: To reach the purpose of the study, quantitative approach study and literature review have been conducted. READ MORE

6. 5. Securing Successful Omni-Channel Logistics: An Investigation of Required Competencies to Adapt to the Trends and Challenges of the Retail Industry

   University essay from Lunds universitet/Teknisk logistik

   Author : Emma Petersen; Christoffer Pedersen; [2021]
   Keywords : Omni-channel retailing; omnichannel retailing; omni-channel logistics; omnichannel logistics; omni-channel strategy; omnichannel strategy; competencies; competence framework; supply chain management; personas; Technology and Engineering;

   Abstract : Omni-channel retailing, the concept of offering consumers a seamless experience by integrating physical stores and online channels, is growing within the retail industry. This transformation has forced entire organizations to rethink their logistics network and fulfillment operations, which has resulted in an endeavor to work more cross-functionally in businesses. READ MORE