Essays about: "omni"

Showing result 1 - 5 of 92 essays containing the word omni.

  1. 1. Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Malin Uhlander; [2023]
    Keywords : omni-channel marketing; sentiment analysis; Swedish; natural language processing; opinion mining;

    Abstract : In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. READ MORE

  2. 2. Possible Bow Shock Current Closure to Earth's High Latitude Ionosphere on Open Field Lines

    University essay from Umeå universitet/Institutionen för fysik

    Author : Gabriella Nordin; [2023]
    Keywords : Space Physics; Bow Shock Current; Field-Aligned Currents; Open Field Lines;

    Abstract : The bow shock is formed due to the abrupt deceleration of the supersonic solar wind in front of the terrestrial magnetic field. The solar wind plasma and the Interplanetary Magnetic Field (IMF) are both compressed across the shock, and according to Ampère's law a current thus flows on the bow shock at all times. READ MORE

  3. 3. The Magic of The Metrics: Multiple case studies on the utilization of business performance metrics in channel integration development and implementation

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Putri Senvia Kusumawardani; Xingyue Liao; [2023]
    Keywords : Channel Integration; Business Performance Metrics; Intra-organizational Collaboration; Multi-channel Retailing; Omni-channel Retailing;

    Abstract : Nowadays, retailers, especially in the FMCG sector, are applying multi- and omni- channel retailing to satisfy customers' dynamic needs, which requires them to address channel integration (CI) 's organizational challenges. The literature identifies a strong linkage between business performance metrics (BPM) and CI organizational challenges. READ MORE

  4. 4. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  5. 5. IMF By influence on plasma ion convection in the mid-tail in Earth’s magnetosphere

    University essay from Umeå universitet/Institutionen för fysik

    Author : Simon Nilsson; [2022]
    Keywords : ;

    Abstract : The results of past studies indicate that there is an influence of the presence of a nonzero dusk-dawn i.e. y component of the interplanetary magnetic field(IMF By) on the near-Earth magnetotail. Specifically, on the dusk-dawn component (By) of the magnetic field and plasma ion convection, resulting in interhemispheric asymmetries. READ MORE