Essays about: "omnishopper"

Found 1 essay containing the word omnishopper.

  1. 1. Decorating omnichannels : Shedding light on the consumer perspective on omnichannel behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Ulrika Berg; Johanna Tornblad; [2017]
    Keywords : omnichannel; omnichannel retail; omnishopper; TAM; technology acceptance;

    Abstract : The emerging phenomena of omnichannel has gained momentum with both scholars and practitioners as the future of retail. Fueled by technological developments, the characteristic behavior of omnishoppers are spreading. READ MORE