Essays about: "on chinese marketing"
Showing result 1 - 5 of 109 essays containing the words on chinese marketing.
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1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. READ MORE
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2. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE
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3. Case Study Research in Tesla (China) Marketing Strategy Application During Covid-19
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE
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4. Dancing and learning about astrophysics : A case study on user behavior of students in Sweden using TikTok and the app's impact on their lives
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The social media app TikTok, owned by the Chinese Company ByteDance, has become a worldwide success with over one billion monthly active users due to an algorithm that enables users to consume individually tailored content. However, it was also part of pol itical confrontations between countries like the USA and China due to allegedly security risks. READ MORE
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5. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE