Essays about: "one-to-one marketing"

Showing result 1 - 5 of 13 essays containing the words one-to-one marketing.

  1. 1. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

  3. 2. Exporting opportunities and challenges from Sweden to Iran. : -A multiple case study of Ericsson, Volvo, Scania and Electrolux.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mortazavi Seyed Sina; [2016]
    Keywords : Export barriers; internal barriers of export; institutional barriers of export; knowledge and experience barriers of export; export modes.;

    Abstract : Today’s market place is more aggressively competitive than ever, large international companies are actively exporting goods to foreign countries in order to expand their market shares. The exporting process from developed countries to emerging markets such as developing countries is challenging than ever, as a result, scholars in international marketing and business have called for further research concerning this area. READ MORE

  4. 3. Me, Myself and My Loyalty Program

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ulrika Jakobsson; Carolina Ljungquist; [2016]
    Keywords : One-to-one Marketing; Tailoring; Personalization; Customization; Loyalty program;

    Abstract : In the current competitive business environment companies strive to build closer ties with its customers. Two of the marketing initiatives that firms are increasingly investing in are one-to-one marketing and loyalty programs. READ MORE

  5. 4. Strengthen of B2B relationships by Using Personal Selling through Analyzing Sales Management : in cultural consideration of Brazilian and Swedish IT companies

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Matthias Hoffmann; Mayara Cristine Wandall; [2016]
    Keywords : Personal Selling; Sales Management; Sales People Management; Relationship Marketing; B2B Relationship; Cultural Aspects; IT companies;

    Abstract : Background: Given the situation that todays’ companies establish deeper relationships with their clients, focusing on long- term collaboration and emphasis on mutual cooperation, the communication with the clients is increasingly based on one-to- one communication. Personal selling is described in literature as one tool of the communication mix. READ MORE

  6. 5. Online Personalized Communication : A quantitative study on promotional strategies to increase customer satisfaction

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Adrià Izquierdo Pastor; [2014]
    Keywords : Online personalization; online one-to-one communication; online personalized recommendations; online personalized promotions; online retargeting; personalized email marketing; online customer retention; online customer loyal;

    Abstract : Nowadays when users navigate in internet they find lots of types of communication scattered across diverse sites. Due to the lack of users’ interests in advertisements, primarily caused by not matching their preferences, today’s advertisements have a low rate of success. READ MORE