Essays about: "online advertisement thesis"
Showing result 1 - 5 of 51 essays containing the words online advertisement thesis.
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1. Understanding the Relationship between Individuals’ Emotional Response and Environmental Protection Intentions : A Quantitative Research in the Context of Public Service Advertisements
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: The protection of the environment requires everyone in this world to act together. If more individuals have the intention to protect the environment, then more individuals and a higher probability of taking action to protect the environment. READ MORE
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2. Enhancing Privacy in Cookieless Web Advertising : A Comparative Study of Multi-Party Computation and Trusted Execution Environment Solutions for Private Attribution Reporting
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The end of third-party cookies has driven the advertising market to seek new solutions. Third-party cookies were widely used to track users’ online activities across websites. However, the growing concern for privacy has led web browsers to put an end to this practice. READ MORE
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3. Fake Mass-Produced Advertisements Detection on Global Online Adult Service Websites
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : A significant amount of sex trafficking victims are being advertised on online adult services, which are currently being flooded with spam. Investigators rely on online adult services to track cases of sex trafficking; however, the ever-increasing volume of spam poses a mounting challenge, making their task progressively more difficult. READ MORE
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4. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE
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5. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE