Essays about: "online advertising literature review"

Showing result 1 - 5 of 11 essays containing the words online advertising literature review.

  1. 1. The illegal drug trade on social media : Does social media increase the use of drugs among young people?

    University essay from Malmö universitet/Institutionen för kriminologi (KR)

    Author : Isabella Hylén; [2023]
    Keywords : advertising; drugs; online; social media; trade; transaction; young people;

    Abstract : Background: Young people is associated with a significant increase in risky health behaviors, such as substance use and behavioral addictions. Previous research suggests that social media is increasingly being used for illegal drug trade. READ MORE

  3. 2. Shifting Gears: Entering the Automotive Vertical

    University essay from Lunds universitet/Innovationsteknik

    Author : Tobias Anderberg; Axel Svensson; [2023]
    Keywords : Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Abstract : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. READ MORE

  4. 3. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  5. 4. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Mickus Aurimas; Zhou Pengshuo; Guo Xiang; [2020]
    Keywords : Advertising marketing; Influencer marketing; Word-of-Mouth marketing; Brand loyalty; Brand awareness; Purchasing intention;

    Abstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE

  6. 5. What do consumers say? : Exploring Consumers' Opinion on Femvertising in Fashion

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anjali Acharya; Lycke Ristimäki; [2019]
    Keywords : femvertising; consumer opinion; fashion advertising; social effects; feminism; gender role;

    Abstract : Fashion advertising has long been repudiated for fostering narrow and stereotypical imagery of women. Today consumers demand advertisements to be inclusive and real in their portrayals. READ MORE